• Our client did not have the kind of time to focus on his Google rank and SEO.
• He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.
• The Facebook advertisement was the best fix we could offer in that situation.
• However, to compete well, we needed a free hand with budget but the client had concerns because of his past experience with another agency.
• We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

• The only thing we had to get done was to bring leads for the client in a month’s time.
• We worked with the client to produce an audience persona to create new audiences.
• We vigorously tested these audiences against the website visitors.
• We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.
• We coupled our advertising with email retargeting.
• We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.
• The website visitors of *Need an appointment page?* were addressed separately in another retargeting ad sequence.
• The results were overwhelming. The simple steps did not disappoint us and excited the client.

• Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.
• Their hard work surely paid off well and brought the client back with a big investment.
• We brought the client 193 leads only in the first month.
• The conversion rate was way above his expectations i.e. 37%.
• The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.
• The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.
• We had a high CTR, CPC was $2.78 and CPL was $17.
• The account was all in good shape now for our future use.
• The client extended the contract, this time with additional services.

• We had two un-engaged email lists
• The customer email list had 13K contacts and the Leads email list had only 1,500 contacts.
• People on both lists had not received an email in 10 months.
• There was no email automation set up in the place
• The client wanted immediate results.

• Based on the number of contacts in the customer email list, we decided to use that first.
• Now, these people had already used our client’s services, and most of the time, it is a one-time service. So these people couldn’t be repeat buyers
• With this in mind, we decided to use the customer email list to get more reviews for our clients on Google, Yelp, and Trustpilot.
• We created a Review Email Sequence and started sending it out in batches.

• We launched the Review Email Sequence to 5,000 contacts initially.
• Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!
• We bagged 19 reviews on Yelp and Trustpilot in the first 24 hours. Boom!
• The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email.
• Email open rate on the first email was 35% along with a CTR of 7.21%
• We didn’t stop there and had automation in place.
• People who had opened the email but didn’t review were sent a follow-up email
• The contacts who had not opened the email at all were sent a separate email follow-up.
• The email open rate on the 2nd email was 68.09% with 8.04% CTR.
• People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email
• By the end of our Review Email Sequence, we bagged 159 reviews in total on Google, Yelp, and Trustpilot.

• This client did not have full control of the site when they signed up with us
• Their site structure was not SEO-friendly at all
• Most of their content was not optimized for any particular keyword
• Their search visibility was almost non-existent
• They had multiple practice areas but the site was unstructured
• They had been burnt by another agency.

• We did an in-depth audit of the site
• Created a detailed plan to follow and got it approved by the client
• In the first phase, we resolved all the structural issues of the site
• We also resolved the technical issues to maximize the search visibility
• We fixed the existing content to include the demanded keywords by the client
• We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
• High-quality backlinks were added periodically to strengthen the overall SEO game
• AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

• This law firm website was structured for the best results
• The site gained 193% organic traffic within the first 7 months
• The bounce rate dropped from 96% to 68%
• The site was ranked on the 1st page of Google for 21 competitive keywords
• The site’s mobile load speed was improved significantly

• The email list we had for this client was at least 8 months old
• The list was unengaged and the client had not sent an email to the list in six months
• The client did not have any valuable content that could have been used to nurture the leads
• The open rate for the past emails averaged less than one percent

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• We had 12k emails on this list for our client that weren’t producing any results. The open rate was less than 1% and the click-through rate was close to zero
• We quickly identified that the email list wasn’t responsive and needed to be cleaned before creating a full email campaign. But at the same time, we didn’t want to throw out emails from the list based on the previous data and wanted to run a few tests
• With this purpose in mind, we created a new lead magnet (how to get more reviews on Google and Avvo), which was then connected to a webinar and a done-for-you service to get more reviews
• In the coming months, we continued this email sequence for new people who were added to the list and created other valuable content for people who were engaged previously

• Before sending this out, we prepared the audience for a BIG surprise and sent out an email with a hint about the surprise and free content – offering value in advance. The open rate on that single email jumped to 17% and we received replies from people asking for more info
• After 24 hours, we launched a 5-part email sequence based on the lead magnet we had created and we bagged 1,339 leads – people who downloaded the guide on how to get more reviews
• Right after that, we launched a webinar email sequence and got over 150 people signed up for the webinar. And with the webinar follow-up sequence, we were able to sell the done-for-you service to 16 lawyers. Boom!
• Based on the response, we added 23 more emails to the top of the funnel and started sending emails every day to unengaged users. At the end of the 2nd month, we were able to generate 3,400 more leads (people who downloaded the guide) and sold done-for-you service to 21 more lawyers
• After 2 months, we cleaned the list by removing emails who had not opened any of our emails.?
• After 6 months of working with this client, our average open rate is 23% and CTR 10.4% (some of the emails don’t have a CTA, just the valuable info)

• This client was looking for customers
• He didn’t have a pipeline to generate leads to keep patients coming in and his revenue was sho1wing it
• This client needed customers and did not have a lifetime budget or time to test different strategies

With a clear path in mind, it becomes easy to focus on producing the results. The strategy for this client was straightforward: no complex funnels, no cross-targeting, no display campaigns, and nothing big! We focused on Facebook ads and email follow-up which created a simple funnel that would convert visitors into leads and leads into customers

• An initial audit and discovery
• Top funnel campaign launch using lead generation
• Used a lead magnet to entice visitors to become leads
• Five-part email sequence to nurture and close leads
• Follow up emails were paired with Facebook retargeting ads
• Using dynamic email subject lines, we quickly optimized for the best performers
• Optimized the sequences for best variations in the copy

• Working under pressure sometimes gets the best out of you. This is exactly what happened in this case. Our account manager and the team had put in extra time with this client
• This chiropractor received 130+ leads within the first 2 weeks using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into paying customers
• The satisfaction from the client resulted in an agreement extension of 6+ months
• Optimized the sequences for best variations in the copy